flex/pelican/themes/Flex/templates/partial/gtm.html

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{% if GOOGLE_TAG_MANAGER %}
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<script>
(function(w,d,s,l,i){
w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';
j.async=true;
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j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;
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f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','{{ GOOGLE_TAG_MANAGER }}');
</script>
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{% endif %}